August 31, 2023

Director Alex Winter on his documentary, The YouTube Effect

It’s an “All Things YouTube and the Creator Economy” episode! We welcome returning guest, director Alex Winter whose latest documentary is The YouTube Effect. You may know Alex Winter for his role as Bill in the Bill & Ted movies, but these days he’s an accomplished documentary filmmaker. Many of Alex’s films explore the role of technology in our society, such as Downloaded, about the rise and fall of Napster, to Deep Web, about the online black market Silk Road.

The YouTube Effect explores the origins of the website, which began in 2005, and its rapid growth into one of the most powerful media platforms today. Interviews with early YouTube creators such as Anthony Padilla of the channel Smosh, YouTube co-founder Steve Chen, and former YouTube CEO Susan Wojcicki are featured in the movie. The documentary also dives into the many layers of controversy around YouTube, both good and evil. As a free, easy to use public platform with little to no regulation, YouTube is a forum open to all, inspiring the Arab Spring protests and Black Lives Matter movement. But as we’ve seen in recent years, YouTube also spreads propaganda and can radicalize vulnerable people to dangerous causes.

Coming from the world of film, director Alex Winter sees both similarities and differences between the creator economy of YouTube vs. the traditional media economy. He thinks that the entertainment industry has made a mistake in trying to monetize in similar ways to YouTube. The shift into streaming by media companies hasn’t monetized well for anyone, nor is it sustainable- hence the current WGA and SAG strike. Both industries currently find themselves at a crossroads: they need to balance valuing money over the well-being of the workers/creators, and for YouTube’s part, to allow regulation in order to stop actual harm to our society.

YouTube is a public forum owned and controlled by one of the biggest corporations in the world- Google- with 4.6 billion views a day. People can watch all of their news, all their entertainment, all their TV, even all of our recorded human history there. It’s both a search engine and the largest media conglomerate on earth. And the creator economy continues to thrive. As The YouTube Effect points out, by allowing people to simply add their own content, there’s no barrier to entry to get started on YouTube. Ad dollars are attached to how many views the content receives. The downside is that YouTube creators feel the grind to constantly make content, because they’ll get replaced instantly by someone else.

We’re in a new phase of YouTube’s power, Alex notes, which includes monetizing disinformation and propaganda. YouTube provides no guardrails and no standards and practices for what is posted on the site, and very little on the site is monitored or taken down. As a monopoly, the company has no competition and very little incentive to delete content. As he explores in The YouTube Effect, channels such as Prager University- a right-wing non-accredited online “school”- is heavily funded by dark money, promoting conservative agendas. This disinformation will spread quickly- the Florida Board of Education has just approved PragerU Kids videos to be shown in K-12 schools.

Alex believes that YouTube needs regulation to prevent the spread of dangerous propaganda that’s funded by ideological interests with deep pockets. Education in media literacy and lessons in how to recognize disinformation for both adults and kids will also be key to creating safer content on the platform. YouTube won’t go away and it will evolve- people have created robust communities on the platform, and it is part of our society.

You can watch The YouTube Effect streaming on Kanopy, and on VOD: iTunes, Prime Video, VUDU and other platforms.

Find Alex Winter: https://alexwinter.com/
Instagram: @alxwinter

Hear our previous interview with Alex, discussing his documentary Showbiz Kids. https://www.camnoir.com/ep84/

WATCH THIS INTERVIEW on our YouTube Channel! Ironically (or not) this is our first interview actually recorded on-camera for YouTube.
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By Illya Friedman

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In Cinematography Podcast, Latest Posts, Podcast Episodes

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August 23, 2023

Still: A Michael J. Fox Movie cinematographers C. Kim Miles, Clair Popkin and Julia Liu

Still: A Michael J. Fox Movie explores the life of actor Michael J. Fox in his own words. It’s a moving and heartfelt documentary as he talks about his rise to fame in the 1980’s with the TV show Family Ties, the Back to the Future movies, and what his life is like living with Parkinson’s Disease. Fox’s story is told with personal interviews, archival footage and reenactments.

Cinematographers C. Kim Miles, Julia Liu and Clair Popkin all worked separately on different portions of Still, and all three are Emmy-nominated for their work on the documentary. Julia served as the primary DP for the interviews with Fox, discussing the look with director Davis Guggenheim. They storyboarded the interviews, including shots and lighting, with ideas for moods to evoke different parts of Michael’s life. Guggenheim wanted most of the interviews to feel like they were locked off, just like the title. It provided a contrast to the archival footage, where Fox is incredibly acrobatic and frenetic.The interview and b-roll of present-day portions of Fox’s life were not completely verite- Julia would approach each action with a plan, and do a few takes.

DP Clair Popkin joined the team when Still already had edited raw assemblies of scenes with archival footage cut in. It provided him with a clear idea of how to match and transition interview scenes in and out of the archival video clips. Clair had worked with Guggenheim on several documentary projects in the past, and he was able to step in and shoot the interview portions Julia wasn’t available for.

Finally, cinematographer C. Kim Miles shot all of the reenactment portions of Still. He met with Guggenheim, who he considers to be the king of planning, but also flexible enough to shoot off the cuff on the day. Since the reenactments came in at the end of the process, Kim found it tremendously helpful to see the rough cut and match the look. He was able to create a softer, more idyllic look for Fox’s past memories. Kim and the crew spent 20 days shooting the reenactments, and Fox personally thanked everyone for their part in telling his story.

For both Julia and Clair, it was very exciting to work with Fox. It was not just a job- everyone was also a fan, and Julia was thrilled to meet him. Clair felt so much joy and positivity from Michael J. Fox, who was also a consummate professional.

Find Julia Liu: http://julialiufilm.com/about @jucliu

Find Clair Popkin: http://clairpopkin.com/ @clairpopkin

Find C. Kim Miles: https://ckimmiles.com/ @kimiles

Still: A Michael J. Fox Movie is currently on AppleTV+

Sponsored by Hot Rod Cameras: www.hotrodcameras.com

The Cinematography Podcast website: www.camnoir.com
YouTube: https://www.youtube.com/c/TheCinematographyPodcast
Facebook: @cinepod
Instagram: @thecinepod
Twitter: @ShortEndz

By Illya Friedman

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March 2, 2022

Judith Weston, author of Directing Actors: Creating Memorable Performances for Film and Television, 25th Anniversary edition

Judith Weston has coached and taught directing classes to several now renowned directors, such as David Chase, Ava DuVernay and Taika Waititi. She has updated her book, Directing Actors for its 25th anniversary edition, revising nearly every chapter and adding two new ones.

Judith teaches that a director must have a vision. It’s the director’s job to be the shepherd of the story and have it mean something. The director must also go deeper to figure out what matters to the story, and listen, communicate and collaborate with the actor on the ideas they are trying to convey. A key chapter in Directing Actors discusses how a director must find the “emotional event” or the key dynamics in each scene. This is something both the cinematographer and the editor must understand as well to make a good movie great. Finding the essential emotional event in a scene is what changes someone from simply wanting to be a director into actually thinking like a director.

Find Judith Weston: https://judithweston.com/

Directing Actors: Creating Memorable Performances for Film and Television, 25th Anniversary Edition is available on Amazon

WIN an autographed copy of Directing Actors, 25th Anniversary Edition! Follow us on Instagram (if you don’t already!) @thecinepod and comment on our post for this episode!

Find out even more about this episode, with extensive show notes and links: https://camnoir.com//ep161/

Sponsored by Hot Rod Cameras: www.hotrodcameras.com
Sponsored by DZOFilm: https://www.dzofilm.com/

The Cinematography Podcast website: www.camnoir.com
YouTube: https://www.youtube.com/c/TheCinematographyPodcast
Facebook: @cinepod
Instagram: @thecinepod
Twitter: @ShortEndz

By Illya Friedman

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In Cinematography Podcast, Latest Posts, Podcast Episodes

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