October 3, 2025

Bryn Mooser and Paul Trillo of Asteria on AI in filmmaking

The Cinematography Podcast Episode 327: Bryn Mooser and Paul Trillo

Bryn Mooser and Paul Trillo of Asteria on AI in filmmaking

Asteria, an AI-driven film and animation studio, recently merged with Moonvalley, an AI research firm, to create generative video technology for filmmakers. Their AI model, Marey, is a visual intelligence model trained only on data that is fully licensed by the company. Unlike other AI companies that use large language models (LLMs) that process text, Marey is designed to understand and generate physical movement. Asteria hired a group of filmmakers who contributed to Marey’s research for six months, followed by a three-month alpha testing period with outside partners. Users can now access Marey online at Moonvalley with a subscription.

Co-founder Bryn Mooser and Paul Trillo, a director and partner at Asteria, saw a clear need to involve filmmakers and artists in the inevitable future of AI, which is already integral to the film and television process. As Paul puts it, “AI is a bunch of forking paths with different people approaching it in different ways.”

Asteria’s AI is just a tool for filmmakers to use. “We don’t need it to know how to make a movie,” Bryn says. “We make the movie, and we already know how to make the movie.” Both Paul and Bryn want to be thoughtful about how AI is used, and to constantly ask why they are using the tools, and if there’s a new way to use them. They don’t believe those in the film industry will be replaced or no longer have jobs.

“Right now, using AI is optional as a filmmaker,” says Bryn. “But learning about it is not optional right now. We have to learn about it. We know that this is an inevitability that a lot of it is gonna be in the way that we make stuff.”

Bryn sees it as another evolution and democratization of the filmmaking process. “My first documentary I was nominated for was shot on the Canon 5D with a GoPro,” he says. “That was a moment where the democratization of indie film and documentaries allowed me to be a filmmaker when I couldn’t have before. Now we sit at a time where the same opportunity for this democratization is happening, but it’s studio level films.”

Asteria will launch its first live-action feature with Natasha Lyonne’s film, Uncanny Valley, which will combine AI-generated footage with traditional filmmaking techniques.

Find Bryn Mooser: Instagram: @brynmooser @asteriafilm

Find Paul Trillo: Instagram: @paultrillo

Demo Marey online: https://www.moonvalley.com/marey

Sponsored by Hot Rod Cameras: https://hotrodcameras.com/

The Cinematography Podcast website: www.camnoir.com
YouTube: @TheCinematographyPodcast
Facebook: @cinepod
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Blue Sky: @thecinepod.bsky.social

April 10, 2024

Strada CEO Michael Cioni: Using AI to simplify workflows

Michael Cioni is one of the film industry’s most influential people in digital cinema and post production technology. He is uniquely gifted at identifying and following fads that turn into trends, and trends that convert into industry standards. Michael was always drawn to the challenge of helping filmmakers figure out their best workflows. “I really wanted to embody knowledge to help workflows, so that I could inform customers, partners and filmmakers. And then together we would figure out what’s the best recipe for this particular film.”

Michael began his career at post house Plaster City, then co-founded the post house Light Iron, which was acquired by Panavision. He then worked for Frame.io where he found several workflow shortcuts, including Camera to Cloud. Shortly after Adobe acquired Frame.io, Michael started paying closer attention to a new trend: AI. Last year he decided to leave Frame.io and together with his brother Peter, they founded Strada. With Strada, Michael wants to enable creative professionals the freedom to work entirely from the cloud, using helpful AI tools. “The most lucrative, and I think the most useful forms of AI is in utilitarian tasks. The first major part of filmmaking workflow that Strada wants to use AI to eliminate is the mundane aspects of creating a story. If creative people can get rid of the boring, mundane, repeatable, low-skill stuff, then it means we have more time to do the satisfying, creative, fun stuff.”

Strada can transfer assets from cloud to cloud without having to download them and then reupload them. Using AI, Strada can provide a transcription and a translation of narrative content early and up front. It can also tag and analyze images so that it’s easy to search using just one word for a specific scene, saving hours in the editing process. Plus, all the work can be done remotely, from any location, because everything is stored in the cloud.

Strada is currently still in private beta but anyone can apply to try it. If you have a project you’re working on, go to Strada’s website to contact them about trying out the beta version. The company plans to start rolling out the public beta by fall 2024.

The entire Strada team will be at NAB Las Vegas next week April 13-17 at the Atlas Lens Co. booth in Central Hall C5539 to provide live demos of the AI-powered workflow technology platform and allow filmmakers to test out Strada’s capabilities firsthand.

Find Michael Cioni: Instagram: @michaelcioni
Strada: https://strada.tech/

Sponsored by Hot Rod Cameras www.hotrodcameras.com

The Cinematography Podcast website: www.camnoir.com
Facebook: @cinepod
Instagram: @thecinepod
Twitter: @ShortEndz

January 4, 2024

Ferrari cinematographer Erik Messerschmidt, ASC

With the film Ferrari, cinematographer Erik Messerschmidt, ASC has now had the opportunity to work with two huge directors: Michael Mann and David Fincher. In 2021, Erik won the Academy Award for Best Cinematography for Mank, directed by Fincher. He finds Fincher to be very methodical and precise about film structure and camera placement. Michael Mann tends to be more spontaneous, interested in capturing visceral moments, but still detail oriented. He is hyperfocused on the emotional response of the audience and how best to capture the character’s interactions. “That is the joy of being a cinematographer, coming and playing in someone else’s sandbox and learning how you can contribute to making their film,” Erik says.

Ferrari was a passion project for director Michael Mann, who had been developing the film for decades. Once he was hired to work on Ferrari, Erik saw that Mann had tons of material on Enzo Ferrari. He had an incredible collection of photos, newsreel footage, and personal letters that provided a great start to shaping the film. Mann knew exactly what he wanted to make and it came down to the two of them discussing the film’s look, pacing, and structure. The entire film was shot in 58 days with no second unit. They filmed on location in Italy, which was a huge contributor to the aesthetic of the movie and lent it authenticity. Most of the locations were historically accurate to Enzo Ferrari’s story- they shot exteriors of the Ferrari home, his barber shop, and even inside the Ferrari mausoleum. Adding classic Ferraris and other vehicles from 1957 with people in period costume made it easy to make the movie feel of its time without needing to add more.

The dramatic scenes in Ferrari had to be differentiated from the racing scenes. While all of the racing scenes were meticulously planned and storyboarded, the dramatic scenes such as a fight between Adam Driver & Penelope Cruz’s characters was rehearsed, blocked and planned on the day. Erik chose to use more structured, classically composed framing, with subtle zoom moves in on the actor’s faces for a nuanced emotional response. By contrast, the racing scenes had to be kinetic and visceral. Mann wanted the audience to feel like they are right there in the car, and all of the racing scenes take place in real cars on Italian roads. The camera operators sat in the car with the professional drivers, shooting handheld right next to them. As an amateur race car driver, actor Patrick Dempsey actually did all of his own driving in the film. Each Ferrari was actually a replica, and safety gear like roll cages and harnesses were added. Erik also used older camera mounts on the outside of the cars to capture every shake and bump, since the suspension on cars from that time period were much stiffer.

Find Erik Messerschmidt: Instagram @emesserschmidt

Listen to our previous interview from 2020 with Erik Messerschmidt on Mank and his other work. https://www.camnoir.com/ep107/

Sponsored by Hot Rod Cameras www.hotrodcameras.com

The Cinematography Podcast website: www.camnoir.com
Facebook: @cinepod
Instagram: @thecinepod
Twitter: @ShortEndz