April 10, 2024

Strada CEO Michael Cioni: Using AI to simplify workflows

Michael Cioni is one of the film industry’s most influential people in digital cinema and post production technology. He is uniquely gifted at identifying and following fads that turn into trends, and trends that convert into industry standards. Michael was always drawn to the challenge of helping filmmakers figure out their best workflows. “I really wanted to embody knowledge to help workflows, so that I could inform customers, partners and filmmakers. And then together we would figure out what’s the best recipe for this particular film.”

Michael began his career at post house Plaster City, then co-founded the post house Light Iron, which was acquired by Panavision. He then worked for Frame.io where he found several workflow shortcuts, including Camera to Cloud. Shortly after Adobe acquired Frame.io, Michael started paying closer attention to a new trend: AI. Last year he decided to leave Frame.io and together with his brother Peter, they founded Strada. With Strada, Michael wants to enable creative professionals the freedom to work entirely from the cloud, using helpful AI tools. “The most lucrative, and I think the most useful forms of AI is in utilitarian tasks. The first major part of filmmaking workflow that Strada wants to use AI to eliminate is the mundane aspects of creating a story. If creative people can get rid of the boring, mundane, repeatable, low-skill stuff, then it means we have more time to do the satisfying, creative, fun stuff.”

Strada can transfer assets from cloud to cloud without having to download them and then reupload them. Using AI, Strada can provide a transcription and a translation of narrative content early and up front. It can also tag and analyze images so that it’s easy to search using just one word for a specific scene, saving hours in the editing process. Plus, all the work can be done remotely, from any location, because everything is stored in the cloud.

Strada is currently still in private beta but anyone can apply to try it. If you have a project you’re working on, go to Strada’s website to contact them about trying out the beta version. The company plans to start rolling out the public beta by fall 2024.

The entire Strada team will be at NAB Las Vegas next week April 13-17 at the Atlas Lens Co. booth in Central Hall C5539 to provide live demos of the AI-powered workflow technology platform and allow filmmakers to test out Strada’s capabilities firsthand.

Find Michael Cioni: Instagram: @michaelcioni
Strada: https://strada.tech/

Sponsored by Hot Rod Cameras www.hotrodcameras.com

The Cinematography Podcast website: www.camnoir.com
Facebook: @cinepod
Instagram: @thecinepod
Twitter: @ShortEndz

December 6, 2023

Crew Me Up CEO and DGA Assistant Director Joshua A. Friedman

As a production assistant first coming up in the film and television industry in New York, Josh Friedman always saw his fellow crew members not as job competition, but as collaborators. Once he’d moved up to assistant director, Josh decided to share what he’d learned as a PA, and wrote “Getting It Done: The Ultimate Production Assistant Guide.” His number one advice to production assistants is to listen. “More often than not, everybody is so excited to be the hero, to be the problem solver, to speak up and get the attention.” says Josh. “But they don’t hear everything that’s being asked. So this might be a two-part question. And they’re only answering the first part without hearing the second part, which is actually more important.”

With Crew Me Up, Josh and his partners have created a new job and networking app that connects filmmakers and production crew to film and TV jobs posted across different regions. It all started when he had to replace a crew member while on a shoot in Texas, and had a very hard time finding anyone local who could work. Crew Me Up allows users to build a profile that hosts information such as their availability calendar, resume, website and IMDB page. Instead of job listings that people apply for, users can directly find other members on the platform, and hire them directly. They can also join Crew Me Up groups, where there’s many active film communities. The app also provides vendor and services listings for camera rentals, post production, and more across different regions.

Find out more about Crew Me Up: Instagram: @crewmeup

Joshua Friedman: @crubie_rex

You can get the FREE Crew Me Up app for iPhones in the Apple store or for Android in the Google Play store.

Sponsored by Hot Rod Cameras: www.hotrodcameras.com

The Cinematography Podcast website: www.camnoir.com
Facebook: @cinepod
Instagram: @thecinepod
Twitter: @ShortEndz